Cruelty-free milk: awareness leads to action!

Ahimsa recently exhibited at a summer festival in Hertfordshire as part of
its ongoing awareness-raising campaign on the benefits of a cruelty-free
lifestyle. The survey it conducted among festival-goers proves that where
people are given the facts about milk and meat production, they are more
likely to commit to a compassionate diet.

Research carried out at Bhaktivedanta Manor, the Krishna community farm in
Herfordshire which produces more then 37,000litres of cruelty free milk
annually for its community indicates that the real price of milk (when no
animals are slaughtered) is £3.

Out of 2,000 people surveyed at the festival:

- 31.6% were willing to pay £3 for 1 litre of cruelty free milk.
- 37.1% were willing to pay £2 for 1 litre of cruelty free milk.

This makes a total of 68.7% who are willing to pay £2 or more for 1 litre of
cruelty free milk.

In addition, 1,000 people who came through the Ahimsa exhibition area made a
commitment to take up a Compassionate Eating Programme whereby they will
now:

a) only drink organic milk
b) convert to a vegetarian friendly diet

And among those who pledged to change their personal dietary habits,
approximately 450 have committed themselves to take further action by
joining the Make Cruelty Free Milk A Reality campaign and participating in
various fund- and awareness-raising events.

If you haven't made a similar commitment already, there is no time better
than now! More to come soon on our plan for October.